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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no ot

"This book brings together innovative and scholarly research on the use of game-based design and technology in a variety of settings, including discussions from

Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experien

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamifica

This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It