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Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that wil

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. Fr

Fenja Franke & Avo Schönbohm Gamification in Business Innovation Quasi-Experimental Research Results on Gamified Idea Generation

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovatio

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence fav