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GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex.

Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market

Donald R. McCreary and Joan C. Chrisler The Development of Gender Studies in Psychology Studies of sex differences are as old as the ?eld of psychology, and the

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de

Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that co