Book excerpt: It is well documented that slow patient enrollment is a global contributor of studydelays. Likewise, retaining patients once enrolled can be equally arduous, but just ascritical to the completion and success of a clinical trial. In her second book on thesubject, industry expert Diana Anderson-Foster tackles for the first time the globalchallenges posed by these everyday issues and provides thoughtful analysis and strategicsolutions to minimize recruitment costs and develop successful global patient recruitmentprograms. With insight and contributions from thought-leaders in the industry, this guidealso delves into the sponsor's perspective on patient recruitment and tackles new emergingtopics including technology challenges, phase I recruiting and the role of social media. This guide is a valuable and indispensable resource for anyone involved in clinicaloperations, specifically patient recruitment and retention.