Book excerpt: A study of the impact of globalization upon the construction of Muslim identity in the West, in particular in Britain. Drawing on a number of theoretical models, it examines the way in which globalization generates, paradoxically, two parallel processes: homogenization and heterogenization. The former process is chiefly characterized by increasing Westernization, while the latter is observable in the different forms that growing Islamic resistance has taken in Muslim societies worldwide. By examining second-generation young adults born in the UK of migrant Muslim parents and the extent to which the Western global cultural industry has influenced their identity, the study suggests that through the process of heterogenization cultural forms have become diversified and fragmented, and identify common construction is diffused.