The Complete Guide to Google AdWords
Author | : Larisa Lovelady |
Publisher | : Atlantic Publishing Company |
Total Pages | : 290 |
Release | : 2011 |
ISBN-10 | : 9781601383181 |
ISBN-13 | : 1601383185 |
Rating | : 4/5 (81 Downloads) |
Book excerpt: Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.