Book excerpt: "Exceptionally comprehensive yet accessible it provides detailed, step-by-step instructions in layman's terms for all aspects of the business, from the physical facilities, to the day-to-day operations, to business management and marketing. Specific chapter topics cover greenhouse construction, heating, and cooling; environmental control systems; root substrate; root substrate pasteurization; watering; fertilization; alternative cropping system; carbon dioxide fertilization; light and temperature; chemical growth regulation; insect control; disease control; postproduction quality; marketing; and business management. For individuals entering the greenhouse business." -- Amazon.com viewed December 8, 2020.