Book excerpt: Advance Praise for Food Fight “Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark.” --David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration “We are indeed involved in a food fight. It is a fight for the health of America---especially our children. This book provides much of the necessary ammunition to win this fight.” --David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine “Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening.” --Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health “Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it.” --Steven N. Blair, P.E.D., President and CEO, the Cooper Institute “Food Fight rings the alarm to enlist Americans in an effort to protect children from the ‘toxic environment’ that is leading to skyrocketing rates of obesity and other health problems.” --Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest “Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly "toxic environment" puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit.” --David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children’s Hospital Boston, Harvard Medical School How America is eating itself into a national health crisis and what we can do about it In Food Fight, one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a "toxic" food environment guaranteed to produce obesity, disability, and death. Dr. Kelly D. Brownell goes beyond the bestselling Fast Food Nation to explore the roots of the obesity epidemic and the enormous toll it is taking on the nation's health, vitality, and productivity. And he offers an unflinching assessment of a culture that feeds its pets better than its children, that targets the poor and children as a market for high-calorie, low-nutrition junk food and manipulates children into poor eating habits with toy giveaways and in-school promotions. But Food Fight isn't all bad news. It is also an inspiring call to action from one of the nation's most effective public health advocates. Dr. Brownell suggests bold public policy initiatives for stemming the rising tide of obesity, diabetes, and heart disease, such as imposing taxes on junk food and using the proceeds to make healthy foods more affordable and available. He describes steps individuals can take to help safeguard their and their families' health, including pressuring schools to remove junk food vending machines. And he offers a workable plan for improving individual and family eating and exercise habits.