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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda