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Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collectio

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collectio

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of