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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei

This is an open access book. The 1st International Conference On Research in Communication and Media (ICORCOM)is an international conference organized by Instit