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Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462
Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Language: en
Pages: 539
Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
Handbook of Research on Integrating Social Media Into Strategic Marketing
Language: en
Pages: 0
Authors:
Categories: Internet marketing
Type: BOOK - Published: 2015 - Publisher: Business Science Reference

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The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Language: en
Pages: 198
Authors: Ekhlassi, Amir
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
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