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With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carr

This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homog

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

"This book presents the histories of the major North American shortwave clubs and reviews the professional and listener-generated shortwave literature of the er