Book excerpt: Conventional financial mindsets are failing too many people. We save, invest, and borrow the way Wall Street, banks, and the financial media tell us, but we are left unprepared for market losses, financial hardships, and retirement. The rules of money and financial well-being have changed, and those who follow them are achieving staggering results. In Heads I Win, Tails You Lose, CEO and financial strategist Patrick Donohoe shows you how to embrace a new way of thinking, sharing with you financial secrets used by the wealthy to navigate the rapidly changing economy as well as financial options to help you win no matter what and reach the true American Dream: financial freedom. Discover a new method of managing your money outside of Wall Street using private mutual insurance companies who are redefining themselves as the heroic steward of American savings to prosper a new generation of wealth-building tools and techniques. With this book, you will learn the financial strategies that typical advisors, typical financial planners, and the financial media don't dare give--advice that will empower you to take back your financial future, exit the rat race, and live a life you love.