Book excerpt: The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts