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Despite the time and money spent on market research, 60% to 80% of new offerings fail.

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant cl

Creating an app, site or any product that succeeds -- or sells -- is most definitely a tall order. Designing anything for people is tough, because we're inheren