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Asking Questions

Download or Read eBook Asking Questions PDF written by Norman M. Bradburn and published by John Wiley & Sons. This book was released on 2004-05-17 with total page 446 pages. Available in PDF, EPUB and Kindle.
Asking Questions
Author :
Publisher : John Wiley & Sons
Total Pages : 446
Release :
ISBN-10 : 9780787973438
ISBN-13 : 0787973432
Rating : 4/5 (38 Downloads)

Book Synopsis Asking Questions by : Norman M. Bradburn

Book excerpt: Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.


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