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Build Your Own Brand
Language: en
Pages: 240
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2013-08-06 - Publisher: Simon and Schuster

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What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill,
The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Building a StoryBrand
Language: en
Pages: 241
Authors: Donald Miller
Categories: Business & Economics
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Being You
Language: en
Pages: 296
Authors: Maggie Eyre
Categories: Business & Economics
Type: BOOK - Published: 2019-05-24 - Publisher: Exisle Publishing

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How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine
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