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How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. C

How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinki

Written for Higher Education managers and administrators, A Practical Guide to University and College Management is a highly accessible text that offers practic