Book excerpt: This manual is designed to help inspectors create, sustain and grow their companies. For both business veterans and those who are just starting out in the inspection industry, this book will help guide you through the step-by-step process of setting up a business that's both ethical and profitable.Good marketing is the foundation of a solid business, and this publication outlines tried-and-true techniques for performing easy marketing tasks that will distinguish you from the competition, as well as tips on how to court and secure high-end inspections that will put you on another level of earning.