Book excerpt: A celebration of men's style and how it's evolved--from the ever stylish GQ creative director at large--Jim Moore. GQ is revered globally as the ultimate style guide for modern men, and Hunks and Heroes is an epic journey into the world of men's style as told and edited by Jim Moore. He began his career at GQ as an intern in 1979 and has since played a pivotal role in reshaping men's fashion during his nearly forty-year tenure at the magazine. From discovering new designers, distilling the latest men's trends, and extolling fashion advice and critiques in his popular online video series GQ Rules, to Channing Tatum wearing a "JIM F&%#ING MOORE" T-shirt, Moore's influence and impact on men's style is unequivocal. In these pages, Moore takes us through forty years of men's fashion: featuring the most iconic GQ fashion looks, the magazine's unforgettable covers and editorial shoots, essential styling tips like how to dress up denim or style a khaki suit, insights on developing your own personal style, and stories showcasing Moore's knack at reworking the look of everyday men the magazine literally pulled off the street. This volume features 250 of Moore's iconic men's fashion photographs produced with internationally renowned image makers like Peggy Sirota, Craig McDean, and Inez & Vinoodh, and includes seminal GQ images of cultural icons such as celebrities, athletes, and politicians. This is the must-have style bible for all readers interested in men's fashion, style, culture, and celebrity.