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Impression management theory has been popular in sociology and social psychology for many years. This volume offers the first comprehensive application of impre

The focus of this book is the process whereby people in organizations seek to control the image other people have of them - impression management. The combinati

Wanting to create a favorable impression with others is a basic part of human nature in both work and personal life. In this book, Andrew J. DuBrin skillfully p

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a c