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The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The c

In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In orde

Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the o

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online touri