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With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the go

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and te

Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (

How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases. We’re all familiar with the idea of “

This anthology provides an in-depth analysis and discusses the issues surrounding nudging and its use in legislation, regulation, and policy making more general