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This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic

A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in t