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This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, c

This handbook comprises an in-depth presentation of the state of the art in word-formation. The five volumes contain 207 articles written by leading internation

This Handbook introduces neurosemiotics, a pluralistic framework to reconsider semiosis as an emergent phenomenon at the interface of biology and culture. Acros

The discovery of the importance of sign language in the deaf community is very recent indeed. This book provides a study of the communication and culture of dea

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empiric