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Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their p

Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as mark

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach

An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides

For the first time, the Atlas comes with the new World Bank e-Atlas of Global Development. Map and graph 179 indicators from the World Bank's development databa