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The New Economy has hit China, driven by the Internet and e-commerce. China has made a good start in both areas. Since its debut, subscribers to the Internet gr

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues

A New E-Commerce Model is Coming from the East—it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy wi