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Semiotics provides key analytical tools to understand the creation and reproduction of meaning in social life. Although some fields have productively incorporat

Written by experts in interpretive sociology, this volume examines semiotic models in a sociological context. Contributors offer case studies to demonstrate ‘

Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes

Semiotic Sociology provides solid ground for cultural analysis in the social sciences by building up a mediation between structuralist semiology (Saussure), pra

Through a variety of studies in the emerging field of attentional studies, this book examines and seeks alternatives to the current attention economy. Bringing