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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A

This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating c

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni