Book excerpt: Publisher's description: The intensification of globalization and the exponential growth of the creative economy have dramatically highlighted the importance of intellectual property (IP) to ensure freedom of competition and respect for honesty in trade. Additionally, the assets covered by IP are of crucial importance for social, technological, and economic development. This hugely valuable guide, written by specialists in the Secretariat of the World Intellectual Property Organization (WIPO), and now in its updated and expanded second edition, pays particular attention to the subject of international cooperation in IP, including discussion of the principal multilateral treaties which deal with its protection, and to the role of IP in cultural, economic, and technological development.