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Issues in Marketing: 2013 Edition
Language: en
Pages: 214
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2013-05-01 - Publisher: ScholarlyEditions

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Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The e
Strategic Marketing Problems
Language: en
Pages: 744
Authors: Roger A. Kerin
Categories: Marketing
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

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This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solvin
EMarketing
Language: en
Pages: 277
Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Language: en
Pages: 368
Authors: Joe Pulizzi
Categories: Business & Economics
Type: BOOK - Published: 2013-09-27 - Publisher: McGraw Hill Professional

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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages an
Museum Marketing and Strategy
Language: en
Pages: 535
Authors: Neil G. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
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