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This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collec

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands

Table of contents

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran