Book excerpt: A business model designed to help those who sell their time—to build scalable businesses and achieve lifestyle freedom. Most business models are for tech, product, large firms/agencies, startups, or people who love the hustle. It’s Go Time introduces a methodical system for building a business that is aligned with sharing one’s gifts, finding life’s purpose, and making great and consistent money. Jill McAbe created the Expertise-Based Business Model and wrote It’s Go Time to help people who have not previously had a place to turn. In this book, she identifies how to remove subconscious blocks in order to build a great business. The COVID-19 pandemic has served a reminder that we need to seize every opportunity to realize our dreams. It’s Go Time charts a course for how to do exactly that.