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Kellogg on Branding in a Hyper-Connected World
Language: en
Pages: 368
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons

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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
Kellogg on Branding
Language: en
Pages: 413
Authors: Alice M. Tybout
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Kellogg on Strategy
Language: en
Pages: 245
Authors: David Dranove
Categories: Business & Economics
Type: BOOK - Published: 2005-08-05 - Publisher: John Wiley & Sons

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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it corr
Kellogg on Branding in a Hyper-Connected World
Language: en
Pages: 369
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons

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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran
Kellogg on Advertising and Media
Language: en
Pages: 324
Authors: Bobby J. Calder
Categories: Business & Economics
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
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