Book excerpt: With 35,000 plus followers on Twitter and regular spots on media websites, including the Huffington Post, The Poke and Buzzfeed, 28 year old Aaron Gillies aka @TechnicallyRon is already an established 'voice of a generation' with his popular, sharp and precisioned brand of visual comedy satire. Firmly in touch with his masculinist and feminist issues, @technicallyRon is not afraid to take a pop at the subliminal messages on body image and self esteem to be found in the media, and on the covers of magazines. He speaks largely to a 18-to-35 unisex demographic, and counts high-profile journalists and comedians amongst his fans. Ron famously posted his brutally funny 'Katie Hopkins Day Planner' for The Poke on Twitter, which was retweeted by none other than Hopkins herself, proving that perhaps she doesn't take herself too seriously, after all...