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Selling: Building Partnerships, 11e remains faithful to the original goal of the product since its first edition-- that instructors don’t want to teach the hi

"The role of selling in our economy and our lives continues to grow. Numerous textbooks and sales courses introduce students to the best practices and importanc

Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills cr

ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new P