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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepre

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles m

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co

This volume offers the first comprehensive guide to how high-impact practices (HIPs) are being implemented in online environments and how they can be adjusted t

The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and devel