Book excerpt: Conflict is something inevitable. It is an integral part of our lives. Normally we work in groups and while working, we relate with our superiors, peers and juniors. While relating, more often than not, conflicting situations arise which take toll on our precious time and energy. Therefore, understanding and management of conflict become very important. This book deals with different conceptual aspects of conflict and its effective management. The most popular and effective style of resolving conflict is through dialogue, which is popularly known as negotiation. Through negotiation people deal with differences, which they do, consciously or unconsciously, throughout their lives. The part of the book dealing with negotiation takes care of the details about different aspects of negotiation – strategies, preparation, processes and multicultural and ethical dimensions related to it. The book contains live cases, which will provide useful insight on the theoretical and conceptual aspects to the students. The book will go a long way in meeting with the requirements of the management students by providing consolidated material on the subject.