Search Results

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr

"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of

Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third

This work stresses the importance of maintaining a fresh and innovative perspective in design and development, through its emphasis on the experimental and expl

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of