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Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rig

While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financ