Search Results

This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, moder

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Ko

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service

As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dial

Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results