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Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: ·

The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediat

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to de

The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conf

Simplified explanation of concepts Chapter Summaries Solutions to Practice Exercises Practical approaches for application Best Practices Project Management Temp