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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information

The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevert

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its fut