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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle o

"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new a