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Pharmaceutical Marketing
Language: en
Pages: 444
Authors: Mickey C. Smith
Categories: Medical
Type: BOOK - Published: 1991-10-24 - Publisher: CRC Press

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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volum
Marketing Strategy in the Pharmaceutical Industry
Language: en
Pages: 243
Authors: Marcel Corstjens
Categories: Business & Economics
Type: BOOK - Published: 1991 - Publisher:

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Marketing Planning for the Pharmaceutical Industry
Language: en
Pages: 169
Authors: John Lidstone
Categories: Business & Economics
Type: BOOK - Published: 2017-07-05 - Publisher: Taylor & Francis

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Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marke
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Language: en
Pages: 441
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2017-01-18 - Publisher: IGI Global

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activitie
Innovation and Marketing in the Pharmaceutical Industry
Language: en
Pages: 763
Authors: Min Ding
Categories: Medical
Type: BOOK - Published: 2013-10-31 - Publisher: Springer Science & Business Media

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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web
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