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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike ty

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi

Textbook for graduate and upper-undergraduate courses in organizational theory and organizational behavior as it relates to sport and sport/recreation managemen

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates