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An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding cu

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi