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This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

Andrew Gordon goes to the core of the Japanese enterprise system, the workplace, and reveals a complex history of contest and confrontation. The Japanese model

SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Custome

This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-cri

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent co