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In today's automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is techno

In today's automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is techno

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively

Dynamic economics, technological changes, increasing pressure from competition and customers to improve manufacturing and services are some of the major challen

The engineering enterprise is a pillar of U.S. national and homeland security, economic vitality, and innovation. But many engineering tasks can now be performe